Must-Visit Travel Destinations for 2024: A Luxury Travel Advisor’s Guide

Aug 16, 2023 | Travel

In a world that\’s never been more accessible, travel remains an insatiable desire for adventurers. The year 2023 saw an unprecedented surge in wanderlust, and according to Zane Bohrer, Vice President and General Manager of OvationNetwork, this trend is set to continue into 2024. However, the discerning traveler of the future seeks deeper, more experiential connections with destinations that lie off the beaten path. OvationNetwork has exclusively shared its list of the top travel destinations for 2024 with Forbes. This is your guide to exploring the 5 must-visit places.

  1. Sardinia, Italy: Where Luxury Meets Tradition
    • Why Visit: Sardinia beckons with its opulent Costa Smeralda, pristine beaches, and upscale boutiques. It\’s a haven for coastal village explorers, gourmets, and those seeking authentic experiences.
    • Who Should Go: Beach enthusiasts, foodies, history buffs, and lovers of all things Italian.
  2. Urla, Türkiye: A Cultural Gem on the Aegean Coast
    • Why Visit: Just 30 minutes from Izmir, Urla offers a serene escape with its wineries and vibrant art scene.
    • Who Should Go: Culture seekers, wine connoisseurs, kite-surfing adventurers, and those in search of tranquility.
    • Don\’t Miss: Experience family-style dining at a waterfront restaurant. Order a variety of meze and fish for an unforgettable Turkish meal.
  3. Niseko, Japan: Winter Wonderland Beyond Compare
    • Why Visit: For a winter escape like no other, Niseko in Japan offers exceptional skiing and a host of activities.
    • Who Should Go: Skiers, thrill-seekers looking for an alternative to U.S. and European resorts, and Japan enthusiasts.
    • Don\’t Miss: Soak in the Onsens, Japanese hot spring spas, for ultimate relaxation off the slopes.
  4. Jeju, South Korea: A World of Contrasts
    • Why Visit: Off the Korean Peninsula, Jeju is a UNESCO World Heritage Site with its own distinct culture and breathtaking volcanic landscapes.
    • Who Should Go: Active travelers, surfers, hikers, and geology enthusiasts.
    • Don\’t Miss: Hike up the lush caldera to the dormant volcano\’s crater, untouched for over 7,000 years.
  5. Marrakech, Morocco: Where History and Modernity Converge
    • Why Visit: Marrakech is a city of contrasts, where ancient traditions blend seamlessly with modern luxury. Explore bustling markets, and stunning palaces, and immerse yourself in the rich culture.
    • Who Should Go: History enthusiasts, shoppers, culture seekers, and anyone looking for a captivating North African experience.
    • Don\’t Miss: Wander through the labyrinthine souks of the Medina, savor traditional Moroccan cuisine, and marvel at the architectural beauty of the Bahia Palace.


These are the top 5 destinations for 2024 that promise to satisfy the wanderlust of even the most experienced travelers. As the world continues to open its doors to adventurers, there\’s no time like the present to start planning your next great journey.

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